I had rented an office in Cartagena, Colombia, for a full year, with high hopes of breaking into the business of selling Florida lottery tickets. The plan seemed foolproof at the time—use my proximity to Miami and Cartagena’s vibrant tourist economy to launch a profitable venture. Yet, as the months dragged on, nothing substantial materialized. Despite Cartagena’s energy—the city was buzzing with tourists, and the local economy was steadily growing but my business remained stagnant. Translating that energy into something tangible, something profitable, turned out to be far more challenging than I had expected.
During the year, I poured time and resources into various projects, always thinking the next one would be the breakthrough. But nothing seemed to stick. The lottery ticket idea, which had initially seemed like a goldmine, just didn’t catch on. I kept refining the business model, tweaking the approach, but by month eleven, it was clear that my grand plan wasn’t going to pan out as I had hoped. Cartagena itself wasn’t a disappointment—the city’s beauty, the lifestyle, and the fun I had with the local girls made the experience enjoyable on a personal level—but from a business perspective, it was frustrating.
Just when I thought the year would end without a single business victory, the tides turned in the final two weeks of my lease. That’s when an unexpected opportunity fell into my lap. A buyer surfaced, interested in purchasing 1,000 commodities leads from me. After a long stretch of silence, this was exactly the break I needed.
With a renewed sense of purpose, I got to work. I knew this process well—it wasn’t my first rodeo in the lead-selling business. Back in the 1990s, I had made a fortune selling leads, and this was a chance to revisit those roots. I installed database software onto the office computers and imported the commodities leads from an Excel file I had acquired. I was meticulous, shaping the raw data into a comprehensive mailing list complete with telephone numbers, names, and addresses—everything the buyer would need to launch their own marketing campaign.
Once I had the leads organized into 40-leads per page, I converted the entire document into a PDF. As I stared at the finished product on my screen, I couldn’t help but feel a deep sense of accomplishment. After months of stagnation, I had finally achieved something tangible. This sale, though modest compared to the ambitious goals I had set for myself at the start of the year, felt like a victory. It was also a wake-up call—a reminder that I still had a unique skill set that could be profitable. I knew how to source, organize, and sell leads, and perhaps that was the key to my next venture.
That’s when the idea hit me. Why not focus on selling leads online? I had the experience, the skills, and most importantly, the connections. The domain Win The Lottery.com, which I had initially purchased to sell US lottery tickets to Colombians, hadn’t panned out as expected. But now, I saw a new use for it—a lead-selling platform.
Shifting the Focus: From Lotteries to Leads
I decided to repurpose Win The Lottery.com into a website dedicated to generating and selling leads. The internet was booming, and I knew that online platforms offered a level of scalability that traditional methods couldn’t match. The year was 2004 and I knew I could reach potential buyers across the globe, rather than limiting myself to local markets. And given my years in the industry, I had a clear understanding of how to source high-quality leads.
One of the first steps in building out the new platform was to tap into my old network. I still had contacts in the world of sweepstakes leads, and I knew that there was demand for these leads among telemarketers and other businesses looking to target consumers who had already shown interest in promotional offers. My friend, who was in the investment lead business, also became an invaluable resource. He provided me with a steady stream of leads, which I could in turn sell through my website.
But one of the real gems in my network was the connection I had to handwritten sweepstakes leads. These leads were pure gold because they were seen as more authentic and trustworthy by potential buyers. They weren’t just names pulled from a database; these were people who had physically filled out sweepstakes forms, which made them highly valuable to businesses looking for qualified leads. With these resources at my disposal, I knew I had the foundation for a successful venture.
Building the Business: A New Strategy Takes Shape
Turning Win The Lottery.com into a lead-generation website was the pivot I needed. The failure of the lottery ticket business wasn’t a setback—it was a redirection. Now, I had a clear vision of where I wanted to go. The world of leads selling was something I understood deeply. I knew how to source, organize, and market leads in a way that few others did. Plus, the internet allowed me to tap into global markets, which meant that my potential customer base was virtually limitless.
Over the next few weeks, I worked tirelessly on the website, designing it to be both user-friendly and optimized for generating sales. I wanted potential buyers to come to the site, easily navigate through the different types of leads on offer and make their purchases with minimal friction. The concept was simple, but the execution required precision.
By the time my year-long lease in Cartagena came to an end, I had built the foundation for what I hoped would be a profitable lead-selling business. The city, with all its beauty and charm, had offered me more than just a change of scenery—it had given me a new perspective. The first eleven months may not have gone as planned, but those final two weeks were a game-changer. The sale of the commodities leads wasn’t just a transaction; it was the catalyst for a whole new business model.
Back to Florida: A New Beginning
With my new plan in mind, I decided it was time to head back to Florida. Cartagena had been an exciting chapter, filled with lessons, fun, and a few personal victories. But now, I needed to focus on scaling the business, and for that, I needed to be back home where I could fully dedicate myself to the task at hand.
As I boarded the plane back to the United States, I felt a renewed sense of purpose. I wasn’t returning home empty-handed. I had spent a year in Cartagena figuring out what didn’t work, but more importantly, I had stumbled upon what could work. The experience had taught me the importance of persistence. If I hadn’t stayed for the full year, I might have missed out on that critical lead sale, which in turn sparked the idea for the lead-selling business.
Scaling the Business: Beyond Win The Lottery.com
By the time I returned to Florida, I was ready to hit the ground running. Win The Lottery.com was just the beginning. My ultimate vision was to create a network of lead-generating websites, each tailored to different industries—sweepstakes, investments, real estate, and more. The possibilities were endless. The internet offered me the chance to build a scalable and sustainable business that could reach customers around the world.
I spent the next several months working on additional websites, each with its own unique focus. I sourced leads from multiple suppliers, always ensuring that the quality was top-notch. The lead-selling industry was built on trust, and I knew that if I wanted to succeed, I had to deliver value to my customers.
As I look back on my year in Cartagena, I realize that it wasn’t a failure—it was a crucial step in my journey. The slow months, the setbacks, and the frustrations all led to that one sale, which in turn inspired an entirely new business model. Cartagena had been a place of learning, and the lessons I took from that year would fuel my success for years to come.
The sale of those 1,000 commodities leads wasn’t just a lucky break—it was the turning point that set me on the path to building something bigger than I had ever imagined.
The flight back to Florida from Cartagena was a time of reflection for me. I had spent an entire year in Colombia, immersing myself in the local culture, trying to establish a solid business with high hopes of making a fortune by selling Florida lottery tickets. But the outcome was far from what I had envisioned. The quiet months where nothing substantial materialized had made me question my choices, but the experience had taught me valuable lessons about adaptability, patience, and the unpredictable nature of business.
Cartagena had been a beautiful distraction, filled with fun moments, new friendships, and the thrill of exploring a new country. But as much as I loved the city and enjoyed my time there, the business venture had stalled. I wasn’t used to sitting idle for long. My history was built on fast-moving projects, closing deals, and making things happen—yet here, for nearly a year, it felt like I was constantly running into walls.
When the opportunity to sell those 1,000 commodities leads came during the final two weeks of my lease, it felt like fate was giving me one last chance to turn things around before the clock ran out. And I took it. The successful lead sale reminded me of my sales skills and the connections I had built over the years. As I organized those leads and finalized the sale, I had a surge of confidence. My instincts, which had been honed over decades of hustling in various industries, were still sharp. I hadn’t lost my touch—I just needed to pivot.
A New Business Model Emerges
That’s when the idea hit me selling leads wasn’t just a fallback option—it could be the next big thing. The sale of those 1,000 commodities leads was a reminder that leads generation was something I not only understood but excelled at. And now, with the internet rapidly transforming the way businesses operated, the opportunities to scale lead sales are limitless.
I began to formulate a new business model. What if I repurposed the domain name Win The Lottery.com—which had originally been intended for selling lottery tickets—to sell leads instead? The more I thought about it, the more it made sense. I had already built the infrastructure: the website was there, I had a network of suppliers, and I knew how to source high-quality leads. It was just a matter of shifting focus.
As soon as I arrived back in Florida, I got to work. The experience in Cartagena had given me clarity. I was going to build a lead-selling platform, starting with Win The Lottery.com. But I wasn’t going to stop there. I envisioned creating a network of websites, each one focusing on different types of leads—investment leads, sweepstakes leads, real estate leads, and more.
Building the Foundation
Back in Florida, I threw myself into the task of transforming Win The Lottery.com into a lead-generation machine. The beauty of the internet was that it allowed me to operate on a global scale. I didn’t need to limit myself to one market or one country. The potential customer base for leads was enormous—every business, regardless of industry, needed high-quality leads to survive and thrive.
I started by leveraging my existing network. I still had strong relationships with sweepstakes lead suppliers, who provided me with fresh, handwritten leads. These were highly valuable in the lead-selling industry because handwritten sweepstakes entries were seen as authentic and trustworthy. Buyers knew that these leads were real people who had physically entered their information, making them much more likely to convert into sales.
I also reconnected with my friend who was in the investment lead business. His expertise in generating investment leads proved to be a crucial asset, and together we built a steady pipeline of high-quality leads that I could offer on my platform. These leads were particularly valuable for brokers and telemarketers who needed qualified prospects for their financial products and services.
Expanding the Vision: Beyond Win The Lottery.com
As Win The Lottery.com began to take shape, I knew that I was on to something much bigger. The world of lead generation wasn’t confined to one niche or one industry. Every business needed leads, and the internet made it easier than ever to source and sell them. I started to brainstorm other domains and websites that I could build, each tailored to different markets.
My goal was to create a portfolio of lead-generation websites, each targeting a specific industry. The vision was to make it easy for businesses—whether they were in real estate, investments, telemarketing, or sweepstakes—to come to my sites, purchase leads, and quickly start converting those leads into sales. I could see how this model had the potential to grow exponentially. The beauty of it was that once the infrastructure was in place, the business could scale with minimal overhead.
I also tapped into my old-school sales tactics, ensuring that every lead I sourced was of the highest quality. In the lead-selling industry, reputation was everything. If I wanted to succeed, I had to make sure that my clients were getting value for their money. If they trusted the quality of the leads I provided, they’d keep coming back for more.
Learning from Cartagena: The Power of Persistence
Looking back, I realized that my year in Cartagena hadn’t been a failure—it had been a learning experience. The quiet months where nothing seemed to happen had taught me the importance of patience and persistence. If I had left the city earlier, I might have missed out on the deal that led me to my breakthrough. Sometimes, you have to go through quiet periods to get to the moments that matter.
The sale of those 1,000 commodities leads was more than just a transaction. It was the catalyst for my next venture. It reminded me that even when things seem slow, the right opportunity can come out of nowhere and change everything. Cartagena had given me the space to reflect, to recalibrate, and to rediscover what I was truly good at. It was a turning point, and it set me up for what was to come next.
The Next Phase: Scaling the Business
With the foundation for Win The Lottery.com in place, I began to scale the business. I hired a small team to help with website management, lead sourcing, and customer service. The beauty of the lead-selling model was that once the systems were in place, it didn’t require much overhead. Leads could be sold over and over again, creating a passive income stream that allowed me to focus on growth.
Over time, I expanded my reach. I started targeting different industries, from real estate to finance to consumer products. The demand for leads was insatiable, and I was more than happy to supply what the market needed. The internet was the perfect platform for this kind of business because it allowed me to reach customers across the globe without needing a physical presence in every country.
I also began experimenting with SEO strategies and online marketing to drive traffic to my websites. I knew that if I could rank higher on Google and attract more visitors, the potential for sales would increase dramatically. I immersed myself in learning about how to optimize my websites for search engines, how to create compelling content, and how to build backlinks to boost credibility.
A New Chapter Begins
As 2004 drew to a close, I reflected on how much had changed over the course of the year. What had started as a frustratingly slow business venture in Cartagena had transformed into a thriving lead-selling business that had the potential to scale globally. I had learned that setbacks are often just setups for something greater. The quiet moments are where the ideas form, and the breakthroughs happen when you least expect them.
The experience of selling those 1,000 commodities leads had reignited my entrepreneurial spirit. It had reminded me that I was still good at what I did, and that the world of business is always full of opportunities, as long as you’re willing to adapt, pivot, and keep moving forward.
Now, with a new business model in place, I was ready to take things to the next level. The journey had only just begun, and I couldn’t wait to see where it would lead.